When running lead generation ads, you’ll need a Facebook Lead Form.
This is what people fill out when they click your ad. In Jumpalead, you can create and manage your forms directly inside the Ads Manager, without leaving the platform.

Before You Start

Make sure you’ve already:

• Connected your Facebook Page and Ad Account in Jumpalead
• Retrieved or created your Privacy Policy link (you’ll need it in the form setup)

💡 Tip: It’s best to create your lead form during the campaign creation process. This ensures it connects correctly to your ad and your automations can start tracking new leads straight away.

1. Open the Ads Manager

‍Go to Marketing → Ads Manager, then open or create a campaign.
Inside your campaign, click into your Ad Set, then your Ad.

2. Select or Create a Lead Form

‍Under Select a Lead Form, click the dropdown.
You can either select an existing form or click + Create Facebook Form to make a new one.

3. Set Up Your Form

‍When the form builder opens, you’ll be able to customise your new form.
Add a name, choose More Volume or Higher Intent, and fill out the key sections:

• Greeting – Introduce yourself and what you’re offering
• Questions – Add basic fields like name, email, and phone number
• Privacy Policy – Paste your link from your company website or generate one here.

4. Create and Save Your Form

‍Once you’ve finished setting up your form, click Create Form.
Your new lead form will now appear in the dropdown list inside Jumpalead’s Ads Manager.

5. Link Automations

‍After your campaign is live, set up your automations so new leads are automatically tagged and added to the right pipeline.
Follow the Configure Basic Automations guide to complete this step.

Next Steps

Once your form is created and linked, you’re ready to publish your campaign.
Jumpalead will automatically capture new leads and send them into your CRM, keeping everything organised and easy to track.

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